Last month, a friend and I went on a tour of wineries in the Grand Traverse Bay area of Michigan. I don’t drink, but I was happy to act as her driver and companion while enjoying the beautiful scenery of my homeland (though I am from further south in the state). At our hotel in Traverse City there was one of those little guidebooks for tourists listing local attractions. At the back was this map, a great example of how carelessness can prevent a map from reaching its potential:
Now, I’m not expecting design masterpieces from free tourist guides, but it seems like some things are just common sense. Like not cutting off the name of Lake Michigan (upper left corner). There are actually a number of labels all over the map with problems like this — they run off the map edge, they’re covered by other symbols and text boxes, etc. It doesn’t seem like you need formal cartographic training to perceive that this is a problem. We label maps so that people can read the labels and know what things are called (especially if you’re a tourist and unfamiliar with the area). If the label stops being legible, it’s wasting page space and readers’ time. Besides failing in function, it makes the label look sloppy, carelessly placed. It detracts from the reader’s perceptions of quality, and suggests that this map maybe shouldn’t be taken too seriously as a guide to actual geography.
And what’s going on with that buoy, anyway? There’s no point to it, is there? There are buoys in Lake Michigan, no doubt, but I don’t think the map is attempting to show where they all are. It looks like it’s just thrown on to make things look cute. Now, I’m not against decoration on maps, but I am against ones that make the map harder to read by covering up labels.
While we’re focused on objects in the water, note that there are three colors of lakes on this map. Lake Michigan is a medium blue, then there are some cyan lakes, and finally some dark purple-blue ones. There doesn’t appear to be a difference between the cyan lakes and the purple-blue ones, though some of the former are labeled. And this is the problem here: I had to look for a while to figure out there was no difference. When you make things different colors on a map, most readers will assume that they are different things. Maps, being authored, consist of a series of deliberate choices. If someone deliberately chose to make some lakes one color and some lakes another, it seems like they ought to have a reason. But, alas, none seems apparent. Maybe it means that some lakes are filled with water, others are filled with antifreeze.
There are an awful lot of roads on this map. I think possibly every paved surface in the area was included here. But most of them aren’t marked. You can’t use this map to drive, or to figure out where you are (“I’m at the intersection of unlabeled green road #1 and unlabeled green road #2!”). Most of the lines are printed so small (such as in Traverse City) that you can’t use this map for navigation even if you did know what street you were on.
All this road network does is get in your way without telling you anything or adding to the aesthetic value. The few roads which are marked aren’t enough to get to a lot of the places shown on this map. I guess tourists have to admire Lake Ann from afar, unable to figure out a path there. The map would be of much greater value if more of the roads were labeled, and 80% of the smallest were eliminated.
I don’t believe the 45th [North] Parallel undulates quite like that. Now, parallels are not always going to appear as straight lines, depending on your map projection. But there’s no projection I know of that will cause a parallel to wobble up and down like that. I’m not sure what software was used to make this map, but it’s usually harder to make a wobbly line than a straight one. Again, I can’t fathom the author’s purpose.
That’s a common theme with this map — there are a lot of details that make you wonder, “Does that mean anything? Were those colors/line styles/paths chosen randomly, or am I just missing something?” Confusing the reader and causing frustration is not usually a major cartographic goal. The map is covered in little mysteries, like these point symbols that probably mean campground or forest entrance or something, though there’s nothing to tell me if I’m guessing right.
The sloppiness of this map is tragic, because it has a lot of potential. The overall aesthetic is decent, before you get down into the details. It’s got colors that are pleasant and fun but not overwhelming; the artist seems to understand subtlety. I appreciate how the unlabeled roads are darker green, and the Lake Michigan water feature labels are a light blue — each keeps a similar hue to its background, rather than contrasting strongly with it. Details like this show some care and thought, but then the artist inexplicably turns around and covers up labels, randomly colors lakes, and leaves arrows pointing to nowhere:
It’s possible that more than one artist put this together, one careful and one less so. The influence of the latter seems to reach its worst in the unlabeled settlements near the bottom of the map. Maybe the village councils didn’t kick in enough money to be included.
There are a few other minor amusing gems and mysteries on this map, but you’ll just have to go visit the Traverse City area yourself to see them. Bring your own map.
One Nice Thing: Again, I like the way many of the colors work together. It lacks the gaudiness and high contrast of many tourist maps, some of which can make your eyes bleed.